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  • 7 pages

How to do a market assessment


One of the keys to starting a successful business is by doing
a great market assessment. In this guide we look at the three steps to doing a market assessment.

Why do a market assessment?
Firstly, should you need to get funding for your business, you will instill confidence in your funder because you have assessed the market correctly.

Secondly and most crucially, you will have a clear idea of the market and be able to identify if there are gaps which your business can exploit.

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