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  • 9 pages

How to define your target audience


Given the current state of the economy, having a well-defined target market is more important than ever. Defining your target
market is one of a marketer’s most important tasks. It’s the
foundation of all elements of your marketing strategy, from
how you develop and name your products or services right
through to the marketing channels you use to promote them.
No one can afford to target everyone.

In this guide, we look at 9 factors to consider when defining your target market.

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