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Build a Business Guides
An introduction to lead generation
For most companies, it’s a challenge to find ways to acquire
customers and minimize the cost of their acquisition. With a broad range of competitors striking from everywhere and pledging their offer as the most efficient alternative, it may cause some stress around what actually works.
In the majority of cases, a digital lead generation strategy is the
answer. Through a lead gen strategy, companies can seek and
attract people interested in their products and services, who may
become prospects after a proper nurturing process.
HubSpot and Rock Content, two global leaders in digital
marketing, have joined forces to guide you closely through the
processes of better understanding lead gen. In this ebook, you’ll
learn what it takes to tailor-make a strategy for your business.
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Category: GROWING A BUSINESS Pages: 23 pages Format: Digital Download. .pdf Compatibility: Adobe Reader Required
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