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Build a Business Guides


  • 11 pages

How to be a great leader


Having well-developedleadership skills is critical to the success of your business.

Being a leader is very different to being a manager. Leaders have people who follow them while managers have people who work for them. At its base, management is about the “how” you do things (the technical elements, the planning, the processes and the organization), whereas leadership is about the “why” (engaging people by connecting everything to a larger mission, and thinking beyond the now to what could be).

In this guide we look at the 17 attributes of a good leader.

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